Holdings Website Portraits_Chris

Christopher JeffriesCEO, Founder and Executive Chairman (Age 40)

Chris started his career in commercial radio and successfully preformed various roles from Commercial Director, Group SPI Director to Group Managing Director working for media brands such as Capital and MMI. Towards the end of that part of his career, Chris focused on introducing the adoption of digital into the media portfolio and, as a result, developed an invaluable client network across multiple sectors and developed reputation for integrating innovative technology into consumer-focused campaigns. In 2007 Chris established his own agency to capitalise on his previous success and to target brands and educators directly to help them adopt digital as part of their overall marketing objectives.

Chris founded DevClever in 2013 to exploit emerging opportunities in immersive customer experiences through the application of mobile technology and networking products and is the architect behind the Group’s development frameworks including its proprietary gaming engine, Launch Pad careers engine and communication tools (CleverFLIP and CleverHub). Chris’ expertise in the digital sector has resulted in him taking consultant roles in digital ventures specialising in facial recognition technology, educational applications and digital legacies. He has stepped back from these roles to concentrate solely on the growth of the Group across its three core channels, Engage, Educate and Experience.

Holdings Website Portraits_Nick

Nicholas Abdo Rodney YdlibiFinance Director (Age 52)

Nick is a chartered accountant and joined Dev Clever on a full-time basis in April 2018, following a 25 years career at Walgreens Boots Alliance, where he held a number of senior roles. His most recent role within that group was the Financial Controller for the UK Opticians division. He is a key member of the Group’s management team, controlling the day to day finances of the business and supporting the business plan and decision making to ensure that the Group delivers its financial goals.


Tim HeatonChief Operating Officer

Tim joined the Company as COO and CSO in October 2019, after serving as Business Development Director for EMEA at Oracle, and later appointed as an Executive Director of the Company in May 2020. Tim has over 30 years' experience in digital transformation businesses, developing products and professional services, driving sales, operational efficiency and expansion in growth environments including developing and selling software as a service (SaaS) platforms, globally. In the course of his career, Tim has developed an in-depth operational understanding of the global retail, hospitality, sports and leisure sectors as well as EPOS and Enterprise technology platforms and solutions gained from his earlier roles including, Head of Central Operations at Boots, Do It All, Retail Software Solutions Director at Wincor Nixdorf, and Director of Sports and Entertainment Solutions at Oracle.

Holdings Website Portraits_Chantal

Chantal Benedicte ForrestNon-Executive Director (Age 57)

Chantal is a governance expert and an experienced director, company secretary and trustee. Between 1993 and 2001, Chantal served as Legal Manager & Assistant Company Secretary for Yorkshire Electricity Group Plc, where she was appointed as a Director of the Share Scheme Trustee Company and managed all major legal issues. Between 2002 and 2008, Chantal served as Company Secretary and Legal Counsel for WBB Minerals (now Sibelco UK) and was appointed director of the company and a trustee of its pension scheme. Between 2008 and 2014 she served as Company Secretary & General Counsel for Electricity North West, where she was part of the executive management team. Her most recent role, between 2014 and 2018 was serving as Group Company Secretary for Yorkshire Water Services Ltd / Kelda Group, where during her tenure she managed company secretarial, pensions, legal, insurance, GDPR and governance matters within the group and was member of the Kelda Management Team. Currently, Chantal is a Governor and Chair of the Governors’ Health and Safety Committee for the Greenhead College. She is a corporate solicitor, is admitted as an attorney to the State Bar of California and as a barrister to the Bar of New South Wales, Australia.

Holdings Website Portraits_David

David Rudi IvyNon-Executive Director (Age 44)

David has over 19 years of experience in the digital sector. He served as an agency head, producing projects for BBC, BT, Bank of England, Microsoft, AVG, Fairtrade and many others. As such David has developed multiple products, including a CMS, E-Commerce platform and email marketing. In 1999 he established a web design and development agency, Ellipsis Media Ltd. Acting as a Creative Director / Digital Director between 1999 and 2010, he grew the agency into the dotDigital Group and created such leading products and revenue streams as dotMailer, dotEditor and dotCommerce, eventually taking the email marketing platform dotMailer to the UK’s number one spot and to listing on AIM. Following that he continued providing consultancy services to a variety of organisations, large and small, including Ebay, Monocle and Grosvenor, advising small to medium size companies on growth strategy and mentoring aspiring directors through company change. David has served as a trustee of the charity Prisoners of Conscience (213766) for eight years.

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